Ronald signed on 10 new customers this week,and as recognition for this,his boss made an announcement to the sales team and awarded him with a $100 bonus.According to the law of effect,what should this do to selling behaviour?
A) It shouldn't affect it.
B) It will decrease, since everyone knows now that Ronald is the best.
C) It will increase, in Ronald and the rest of the team.
D) It will decrease competition between members of the sales team.

Question

Quizplus · Accepted Answer

The Law of Effect states that behaviour that is followed by positive consequences is more likely to be repeated in the future. Ronald receiving a $100 bonus for signing on 10 new customers will reinforce his behaviour and motivate him to continue to bring in new customers. This may also influence the rest of the sales team to increase their efforts in order to receive recognition and rewards similar to Ronald's, leading to an increase in selling behaviour.

Ronald Signed on 10 New Customers This Week,and as Recognition