Question 1

A successful public speaker must adapt the message to the specific audience.

Accepted Answer

A successful public speaker knows how to adjust their language, style, pacing, and content to best connect with and engage a particular audience. They understand that what might work for one group may not be effective for another. By tailoring their message, they can create a more powerful impact and achieve their communication goals.

Question 2

You analyze your audience to become more insightful about how you approach your topic.

Accepted Answer

Analyzing your audience is key in adapting your message to their needs and interests, and connecting with them more effectively.

Question 3

You should always select a topic area about which you know very little or nothing so you can learn research skills.

Accepted Answer

It is more effective to choose a topic area of interest or expertise so that you can build upon prior knowledge and make meaningful contributions to the research. However, it is important to balance this with a willingness to learn and explore new ideas within the chosen topic area.

Question 4

To make the determination that an audience favors the pro-life position because they are predominantly Roman Catholic is an example of an observation.

Accepted Answer

This statement is not just an observation, as it involves making a conclusion about the reason for the audience's pro-life stance based on their religious affiliation. It is therefore an inference rather than a simple observation.

Question 5

Level three in audience analysis is determining audience interest and audience knowledge of the topic.

Accepted Answer

Level three in audience analysis involves determining the audience's interest in and knowledge of the topic.

Question 6

A belief is a deeply rooted attitude that governs our values.

Accepted Answer

The answer of A belief is a deeply rooted attitude...

Question 7

Topic commitment is a stronger predictor of speech effectiveness than preparation time.

Accepted Answer

Preparation time is generally considered a stronger predictor of speech effectiveness because it allows for thorough research, organization, and rehearsal, which are key to delivering a compelling and persuasive speech. Topic commitment is important, but without adequate preparation, it may not translate into an effective presentation.

Question 8

Moving from abstract to concrete or from general to specific are two ways suggested in the text to narrow a topic.

Accepted Answer

The text suggests that moving from abstract to concrete (i.e. narrowing down a general idea into more specific details) or from general to specific (i.e. selecting a smaller subtopic within a broader field) are two effective ways to narrow a topic.

Question 9

You should evaluate your topic to make sure it is important to both you and your audience.

Accepted Answer

It is important to evaluate your topic to ensure that it is not only relevant to you, but also important to your audience. This will help ensure that your message is received and effectively communicated.

Question 10

An inference is a definite conclusion based on facts.

Accepted Answer

An inference is a conclusion based on evidence or reasoning, but it is not always definite or certain. It is often based on interpretation and can be open to different conclusions.

Question 11

Which of the following is not required for individual brainstorming?
A) Give yourself a limited amount of time.
B) Critically evaluate every choice before listing.
C) Select items that have the most appeal to you.
D) Select items that have the most appeal to your audience.

Accepted Answer

Critically evaluating every choice before listing can inhibit the creative process of brainstorming. The purpose of individual brainstorming is to generate as many ideas as possible without judgment or evaluation.

Question 12

A good way to save research time is to narrow the topic when you select it.

Accepted Answer

Narrowing the topic helps to limit the scope of your research and enables you to focus on the most relevant information. It saves time and improves the quality of your research.

Question 13

A new type of audience analysis that brings national issues down to the individual level is termed
A) personal inventory.
B) brainstorming.
C) involvement.
D) microtargeting.

Accepted Answer

Microtargeting is a strategy that allows for audience analysis at an individual level, using data and technology to target messages and communications to specific segments of a population. This approach is often used in political campaigns but can also be applied in other contexts, such as marketing and advertising. Personal inventory, brainstorming, and involvement are other types of audience analysis that do not necessarily involve individual-level targeting.

Question 14

Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.

Accepted Answer

Using word concepts in a questionnaire can help elicit specific attitudes and opinions from an audience, allowing researchers to better understand their perspectives on particular issues.

Question 15

An attitude is a tendency to respond favorably or unfavorably to some person,object,idea,or event.

Accepted Answer

This is the definition of attitude.

Question 16

To get the audience to remember your three main points is an example of a long-range goal.

Accepted Answer

A long-range goal refers to objectives that are expected to be achieved over a longer period, often involving broader outcomes or impacts. Getting the audience to remember your three main points is more immediate and specific, typically considered a short-term goal for a particular presentation or speech.

Question 17

Demographic analysis is the process of discovering whether the audience is captive or voluntary.

Accepted Answer

This statement is incorrect. Demographic analysis is the process of gathering and analyzing demographic data such as age, gender, education level, and income to better understand a population or audience. It does not determine whether the audience is captive or voluntary.

Question 18

Keeping questionnaires anonymous reduces the value of the information.

Accepted Answer

Keeping questionnaires anonymous can actually increase the value of the information as respondents may feel more comfortable answering honestly without fear of being identified.

Question 19

Thinking of as many topics as you can in a limited amount of time is called taking a personal inventory.

Accepted Answer

Taking a personal inventory typically involves reflecting on one's own skills, experiences, and attributes, rather than generating a list of topics.

Question 20

When you happen to hear a commercial announcement in the middle of a program that you chose to watch,you are a voluntary audience for that commercial.

Accepted Answer

If a commercial interrupts a program that you chose to watch, you are not a voluntary audience for that commercial. You did not choose to watch the commercial, but it was imposed on you.

Quiz 10: Small Group Communication