_____ systems analyze customer data for designing and executing targeted marketing campaigns.
A) Business intelligence CRM
B) Analytical CRM
C) Operational CRM
D) Collaborative CRM
E) Transactional CRM

Question

Quizplus · Accepted Answer

Analytical CRM systems use customer data to identify patterns and help design targeted marketing campaigns. Business Intelligence CRM systems are focused on analyzing data related to the overall business performance, rather than just customer data. Operational CRM systems are focused on the day-to-day interactions with customers, such as sales and customer service. Collaborative CRM systems aim to improve communication and collaboration among different departments that interact with customers. Transactional CRM systems focus on recording and managing customer transactions.

_____ Systems Analyze Customer Data for Designing and Executing Targeted