When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?
A) cost leadership
B) differentiation
C) innovation
D) operational effectiveness
E) customer-orientation

Question

Quizplus · Accepted Answer

Amazon's use of personalized customer greetings on return visits is a clear demonstration of its customer-orientation strategy for competitive advantage.

When Amazon Welcomes You by Name Back to Its Web