Which strategy for competitive advantage involves offering different products, services, or product features?
A) cost leadership
B) differentiation
C) innovation
D) operational effectiveness
E) customer-orientation

Question

Quizplus · Accepted Answer

The strategy for competitive advantage that involves offering different products, services, or product features is differentiation. This strategy sets a business apart from its competitors by providing unique or distinctive products or services that customers perceive as being better than or different from those offered by competitors. The differentiation strategy allows a business to charge a premium price for its products or services, thereby generating higher profit margins than its competitors.

Which Strategy for Competitive Advantage Involves Offering Different Products, Services