Which of the following statements concerning source credibility is consistent with the textbook?
A) Source credibility is a generalized trait that means that a person with high credibility can be highly credible for a large range and variety of audiences.
B) Source credibility is an audience perception that must be established every time a person gives a speech to an audience.
C) Source credibility is an earned commodity that you get by having a known reputation, a good relationships with others, and respectability.
D) Source credibility is limited to the speech itself.

Question

Quizplus · Accepted Answer

Source credibility is indeed an audience perception that varies with each audience and context, meaning it must be established anew each time a speaker addresses a different audience. It is not a fixed trait or solely dependent on the speaker's reputation or the content of the speech alone.

Which of the Following Statements Concerning Source Credibility Is Consistent