The sleeper effect refers to the speech
A) being so boring that people in the audience fell asleep.
B) having a delayed message impact because of the separation of speaker from message over time.
C) being so boring that it caused the speaker to lose interest in the speech even while giving it.
D) being an unexpected success at the time it is given.

Question

Quizplus · Accepted Answer

The sleeper effect occurs when the impact of a persuasive message increases over time, even though the source of the message is initially discounted. This can happen when there is a separation of the speaker or message from the initial evaluation, leading to a delayed impact.

The Sleeper Effect Refers to the Speech