Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase services to its Asian customers. It added a wide variety of Asian meals and
Entertainment and introduced a new advertising slogan "The Heart of Asia." This
Would be an example of which of the following reasons why international marketers
Implement international market segmentation?
A) country screening.
B) government mandate.
C) global market research.
D) positioning strategy.
E) entry decisions.

Question

Quizplus · Accepted Answer

The new advertising slogan "The Heart of Asia" is an example of positioning strategy, as the company is targeting its Asian customers by highlighting their cultural values and preferences through the introduction of Asian meals and entertainment options.

Cathay Pacific (A Hong Kong Based Airline Carrier) Recently Wanted