With respect to properties that an international market segment should ideally possess, the ____________________ property is important when the target country has
Differences in the quality of the media infrastructure (such as the absence of
Commercial television).
A) identifiable
B) sizable
C) stable
D) accessible
E) actionable

Question

Quizplus · Accepted Answer

The "accessible" property is important because it refers to the ability to reach the target market effectively, which can be challenging if there are differences in media infrastructure, such as the absence of commercial television.

With Respect to Properties That an International Market Segment Should