Genuinely global marketers try to figure out how to create products with a global scope rather than just for a single country. The mindset is to zero in on global
Opportunities. The strategy that best describes this approach is called:
A) product and communication extension--dual extension.
B) product invention.
C) product extension--communications adaptation.
D) product adaptation--communications extension.
E) product and communications adaptation--dual adaptation.

Question

Quizplus · Accepted Answer

The strategy that best describes the approach of creating products with a global scope is product invention, which involves developing entirely new products that can be sold in multiple markets. The other options (product and communication extension--dual extension, product extension--communications adaptation, product adaptation--communications extension, and product and communications adaptation--dual adaptation) all involve some level of adapting or extending an existing product or communication strategy, which may not be effective in truly capturing global opportunities.

Genuinely Global Marketers Try to Figure Out How to Create