If a company were to follow a strategy of product and communication extension (dual extension) in a foreign market, an example of a product category that would
Fit this strategy would be _________________________.
A) personal care items
B) motorscooters
C) gasoline
D) clothing
E) hand-powered washing machines

Question

Quizplus · Accepted Answer

Personal care items, such as shampoo, soap, and toothpaste, are commonly products that follow a dual extension strategy in foreign markets. This involves extending the same product and brand name from the company's domestic market to the foreign market, as well as using the same advertising and promotional strategies. This can help to create a consistent brand image and increase recognition and loyalty among consumers.

If a Company Were to Follow a Strategy of Product