As a strategy, ____________________ will work when the company targets a "global" segment with similar needs.
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation

Question

Quizplus · Accepted Answer

Product and communication extension--dual extension is effective when targeting a global segment with similar needs because it involves using the same product and marketing strategy across different markets without modifications.

As a Strategy, ____________________ Will Work When the Company Targets