If a company is an early entrant in the global arena and possesses little in the way of resources, they will probably chose _____________________ as a
Method of entry.
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation

Question

Quizplus · Accepted Answer

Product and communication extension is a low-resource method of entry that involves selling the same product in the same way in multiple countries.

If a Company Is an Early Entrant in the Global