According to the text, once brand loyalty has been established, _____________ will play less of a role as a purchase criterion.
A) promotion
B) service
C) product
D) price
E) place

Question

Quizplus · Accepted Answer

Once brand loyalty has been established, price will play less of a role as a purchase criterion. This is because loyal customers are willing to pay more for a product they trust and believe in.

According to the Text, Once Brand Loyalty Has Been Established