When New Balance, the U.S.-based maker of high-tech running shoes, sells its shoes in France as haute couture items rather than simply athletic shoes, this is an
Example of:
A) country objectives.
B) company objectives.
C) consumer objectives.
D) monopoly objectives.
E) none of the above.

Question

Quizplus · Accepted Answer

This is an example of a company objective as New Balance has made the decision to market their products in a certain way in order to differentiate themselves from competitors and potentially increase profits.