One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity. This dimension
Would best be described as:
A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Question

Quizplus · Accepted Answer

The dimension that refers to the extent that people within the culture prefer structured situations with clear cut rules and little ambiguity is called uncertainty avoidance. This dimension refers to how comfortable people are with ambiguity and uncertainty, and how much they prefer clear and structured environments. Geert Hofstede's cultural classification scheme identifies this as one of the key dimensions that can influence global advertising.

One Framework That Helps with Studying the Influence of Culture