Brian is the brand manager for Bake 'n Bite Pastries.His job requires him to coordinate several aspects of the brand,right from the design to the distribution of the product.Although he does not report to any of the teams being coordinated,he still plays an active role in managing the product.In the context of horizontal linkages,Brian is _____.
A)a liaison
B)a full-time integrator
C)the head of a task force
D)a team leader

Question

Quizplus · Accepted Answer

Brian is a full-time integrator.A full-time integrator frequently has a title,such as product manager,project manager,program manager,or brand manager.Unlike a liaison person,the integrator does not report to one of the functional departments being coordinated.He or she is located outside the departments and has the responsibility for coordinating several departments.

Brian Is the Brand Manager for Bake 'N Bite Pastries