To get an idea of market segments in a foreign country, the marketer can first group regions within countries across the world by macroeconomic variables.An illustration of one of these macroeconomic variables would be:
A)level of industrial development.
B)purchase preferences.
C)services sought.
D)lifestyles.
E)purchase frequency.

Question

Quizplus · Accepted Answer

The level of industrial development is a macroeconomic variable that reflects the economic conditions and capabilities of a region, making it a relevant factor for marketers to consider when assessing market segments in a foreign country.

To Get an Idea of Market Segments in a Foreign