If a company's objective is to "increase traffic to our Web site by 10 percent," they would determine the relative impact of each social media activity on that objective using a __________ metric.
A)tactical
B)tool based
C)social network service
D)ROI

Question

Quizplus · Accepted Answer

Tactical metrics are used to measure the impact of specific tactics or activities on a company's overall objectives. In this case, the company's objective is to increase website traffic, and they would use tactical metrics to determine which social media activities are most effective at achieving that objective.

If a Company's Objective Is to "Increase Traffic to Our