The effectiveness of social media activities are evaluated with __________.
A)standard metrics that are used for many traditional business activities
B)mashups such as dashboards and score cards
C)phone surveys
D)all of the above

Question

Quizplus · Accepted Answer

While standard metrics used for traditional business activities can be applied to social media, they may not fully capture the unique aspects of social media engagement. Phone surveys can also be used to gather information but may not be as effective or efficient as using dashboards and scorecards, which can provide real-time data and insights for evaluation. Mashups such as dashboards and scorecards can aggregate data from various social media platforms and provide a more comprehensive view of social media activity and effectiveness.

The Effectiveness of Social Media Activities Are Evaluated with __________