Which is not one of the impacts of the use of BlendTec's Integrated Social Media (ISM) strategy?
A) Company sales have increased by about 10% since the viral campaign was launched.
B) BlendTec established a huge fan base on a limited marketing budget.
C) The company had almost zero name recognition,but became one of the most watched collections of videos on YouTube.
D) While the YouTube videos are the most visible part,BlendTec's ISM efforts also include a variety of tactics,such as RSS,Facebook,and Twitter.
Correct Answer:
Verified
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