Marketing ISs consist of __________ to gather,sort,analyze,evaluate,and distribute relevant,timely,complete,and accurate data for use by marketing decision makers to improve planning,implementation,and control.
A)software and hardware
B)procedures and policies
C)people,equipment,and procedures
D)channels

Question

Quizplus · Accepted Answer

Marketing ISs consist of people (such as marketing researchers and analysts), equipment (such as computers and software), and procedures (such as data collection and analysis methods) that work together to gather, sort, analyze, evaluate, and distribute data for marketing decision making. While hardware and software are necessary components of marketing ISs, they alone cannot provide relevant and accurate data without skilled people and effective procedures. Procedures and policies are also important components, but are included within the broader category of procedures. Channels, while important for marketing communication, do not directly relate to the gathering and use of data.

Marketing ISs Consist of __________ to Gather,sort,analyze,evaluate,and Distribute Relevant,timely,complete,and Accurate