Harrah's Entertainment Inc.treats its customers differently.The more a customer spends in a casino,the more rewards the customer gets.Harrah's analyses customer data and assigns a value to each customer based on the results of __________.
A)customer segmentation
B)payoff ratios
C)NPV
D)data mining

Question

Quizplus · Accepted Answer

Harrah's uses data mining to analyze customer data and assign values to customers based on their spending habits. Customer segmentation, payoff ratios, and net present value (NPV) are not directly related to this approach.