According to the loyalty effect, a five percent reduction in customer attrition can improve profits by as much as __________ percent.
A) 5
B) 10
C) 15
D) 20

Question

Quizplus · Accepted Answer

According to the loyalty effect, a five percent reduction in customer attrition can improve profits by as much as 25 to 95 percent, with the lower end of this range being significantly higher than any of the options provided except D. Therefore, D (20 percent) is the closest and most conservative correct choice given the options, despite the actual range being broader and potentially much higher.

According to the Loyalty Effect, a Five Percent Reduction in Customer