When managers are planning and managing their online business,they should do all of the following except _____.
A)make data-driven,fact-based plans
B)identify all key assumptions in the marketing plan
C)monitor progress to identify when adjustments are needed,and then be agile enough to respond
D)build the marketing plan around the products,rather than on customer

Question

Quizplus · Accepted Answer

Building the marketing plan around the products rather than on the customer is not a best practice in online business planning and management. Successful online businesses prioritize the customer and their needs and preferences when developing marketing strategies.

When Managers Are Planning and Managing Their Online Business,they Should