Characteristics of ING Direct's competitive strategy include all of the following except:
A)paid the highest rates on savings accounts
B)invested heavily in marketing campaigns
C)could not be copied by competitors
D)had almost no bricks and mortar

Question

Quizplus · Accepted Answer

The statement "could not be copied by competitors" is not necessarily true, as competitors could also offer high savings account rates and adopt an online-only model similar to ING Direct's.

Characteristics of ING Direct's Competitive Strategy Include All of the Following