Rates for digital advertising can be determined in a number of ways. Using the Cost per View method, the advertiser pays based on how many people take actions by clicking on the ad, which often serves as a hyperlink to the advertiser's web site or a page promoting the advertiser's brand.

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The Cost per View method is actually based on how many people view the ad, not click on it. In this method, the advertiser pays based on the number of times the ad is displayed to a user.

Rates for Digital Advertising Can Be Determined in a Number