Rates for digital advertising can be determined in a number of ways. Using the Cost per Impression method, the advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.

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The statement is correct. Cost per Impression is a common method for determining rates for digital advertising where the advertiser pays for each user exposed to the ad, typically expressed as cost per mille (CPM) or cost per thousand (CPT).

Rates for Digital Advertising Can Be Determined in a Number