In the era of Web 1.0, the primary goal of online marketers was influence, whereas in the era of Web 2.0, the primary goal of online marketers is relationships.

Question

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In the era of Web 1.0, the focus was on creating a website that would attract as much traffic as possible and influence their purchasing decisions. However, in the era of Web 2.0, the focus has shifted towards building relationships with customers through social media, content marketing, and personalized experiences.

In the Era of Web 1