Perhaps the biggest challenge associated with measuring the success of social media activity is that ______________________.
A) Collecting social media metric data is very expensive
B) There are few standard approaches regarding how and what to measure
C) Social media metrics can be difficult to understand
D) Social media metric data takes a long time to collect

Question

Quizplus · Accepted Answer

While all of the options can present challenges for measuring social media success, option B is the most accurate. Without standard approaches and metrics, it can be difficult to compare results accurately and make informed decisions about social media strategy.

Perhaps the Biggest Challenge Associated with Measuring the Success of Social