Your textbook described how First Choice Ski, a UK based tour operator improved sales by using real-time reporting. In the highly competitive tour operator industry, profit margins are tight. Being lean and responsive is key to maintaining a profitable business. By using _______________and real-time reporting, First Choice Ski was able to monitor and quickly respond to the behaviors of visitors on its travel web site.
A) Facebook
B) Surveys
C) Yahoo! Web Analytics
D) Google Search

Question

Quizplus · Accepted Answer

The sentence states that First Choice Ski was able to monitor and respond to behaviors of visitors on its travel web site using a tool or platform for analytics and real-time reporting. Among the options, only Yahoo! Web Analytics provides this service. Facebook and Google Search are social media and search engines, respectively, which are not directly related to web site analytics. Surveys, on the other hand, are not real-time and do not provide detailed information about the behavior of visitors on a web site.

Your Textbook Described How First Choice Ski, a UK Based