International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers' preferred channels) determined by a customer's profile. This is an example of _________________.
A) Touchpoints
B) Communication
C) Promotions
D) Integrated marketing

Question

Quizplus · Accepted Answer

International Speedway's use of data to personalize e-mails and promotions to specific fans and deliver them through consumers' preferred channels is an example of integrated marketing, as it combines data and marketing tactics to create a cohesive and customized customer experience.

International Speedway Used Data to Personalize E-Mails and Promotions to Specific