Question 1

Which of the following statements about Web 2.0 is true?
A) It is important to joust over the precise definition of Web 2.0.
B) Social media turned Wikipedia into one of the most profitable sites on the Internet.
C) It is significant how quickly the Web 2.0 revolution started and failed in a short span of time.
D) It refers to the static Web sites and transaction-focused storefronts.
E) Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

Accepted Answer

Peer production is a key characteristic of Web 2.0, where users are encouraged to collaborate and contribute to the creation of content and software, often through open source platforms. The other statements are either inaccurate or do not accurately reflect the definition of Web 2.0.

Question 2

Which of the following statements is true about microblogging?
A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.
C) Their key use is as a tool for the creation and maintenance of open source and other software products.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Microblogging is commonly used for many purposes such as distributing time-sensitive information, sharing opinions, virally spreading ideas, soliciting feedback, providing customer support, tracking commentary on firms/products/issues, and organizing protests. While some microblogging platforms may be used for collaboration or knowledge-sharing, this is not a key use of the technology generally. Similarly, while some microblogging platforms may be used for polling or crowdsourcing opinions, this is not their primary function.

Question 3

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Blogs are primarily used for individual or group expression, sharing insights, experiences, and information on various topics, rather than for direct collaboration on tasks or creating a common knowledge base.

Question 4

Peer production refers to:
A) the process of tracking and responding to online mentions of a product, organization, or individual.
B) graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C) programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D) content that is more complex than simple text or photos and includes animation, audio, and video.
E) users collaboratively working to create content, products, and services.

Accepted Answer

Peer production refers to users collaboratively working to create content, products, and services. This can include things like open-source software development, Wikipedia, and crowdfunding platforms.

Question 5

Building brands online can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Accepted Answer

The answer of Building brands online can be expensive. This...

Question 6

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

Accepted Answer

This statement is true. Many social media websites have indeed emerged as popular destinations on the Internet, but the category has remained volatile with many once-popular platforms losing their popularity over time. Examples of such platforms include MySpace, Friendster, and Orkut.

Question 7

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Accepted Answer

Web 2.0 services are actually targeted at enabling user-generated content, collaboration, and social networking, rather than transaction-focused storefront models.

Question 8

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?
A) Tinder
B) Secret
C) Slack
D) WhatsApp
E) Pew

Accepted Answer

Slack has grown to become a leading workplace productivity tool, with features like messaging, file sharing, and integration with other business apps. Tinder, Secret, WhatsApp, and Pew are not primarily known as workplace productivity tools.

Question 9

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?
A) Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services.
B) Web 1.0 services include a wide array of social networks, blogs, and instant messaging services.
C) Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web.
D) Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts.
E) Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

Accepted Answer

Web 1.0 services were mainly focused on static content and transaction-oriented activities, while Web 2.0 services prioritize collaboration, participation, and information sharing amongst users. Social media or peer-production efforts are a direct reflection of this change in focus.

Question 10

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Accepted Answer

Peer-produced services like Skype and BitTorrent primarily use the computers of their users (peers) to forward data, rather than relying on a central IT resource. This decentralized approach is fundamental to their operation.

Question 11

Which of the following statements holds true for Wikis?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is creating an effective form for online advertising, customer tracking, and service personalization.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Wikis are primarily used to collaborate on common tasks or to create a common knowledge base where users can edit and contribute to the information. The other options describe uses for social media platforms such as Twitter, Facebook, and Reddit.

Question 12

Marketers can leverage social media channels for:
A) competitive intelligence.
B) generating customer input.
C) disseminating information.
D) reinforcing a customer's relationship with the firm.
E) all of the above.

Accepted Answer

Social media channels can be used to gather competitive intelligence, generate customer input, disseminate information, and reinforce a customer's relationship with the firm. These platforms offer an easy way to monitor competitors, engage with customers, distribute content, and maintain a consistent brand image. By leveraging social media for these purposes, marketers can gain valuable insights into customer behavior, preferences, and needs, as well as improve their overall marketing strategy.

Question 13

_____ refers to efforts that allow participants to share access to products and services rather than having ownership

Accepted Answer

The answer of _____ refers to efforts that allow participants...

Question 14

Which of the following statements holds true for electronic social networks?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is to share access to products and services as an alternative to ownership..
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Electronic social networks are primarily used for discovering and reinforcing affiliations, identifying experts, messaging individuals or groups, and virally sharing media. Option A is incorrect since social networks require individuals to create profiles, and therefore anonymity is not a key feature. Option B describes a sharing economy model, which is not the primary use of social networks. Option D refers to prediction markets, which are different from social networks. Option E describes the use of collaboration platforms or knowledge management systems, which are different from social networks.

Question 15

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:
A) SnapChat.
B) WhatsApp.
C) StackOverflow.
D) Twitter.
E) Orkut.

Accepted Answer

StackOverflow is a well-known online community where programmers and students can post questions and receive answers from other members. It has a large user base, and many experts are active on the platform who can provide guidance and solutions to programming problems. Additionally, it has features like voting and reputation system that help to ensure the quality and credibility of the answers. Therefore, it is the best choice for anyone looking for guidance with a programming problem.

Question 16

_____ refers to content that is created, shared, and commented on by a broader community of users.

Accepted Answer

The answer of _____ refers to content that is created,...

Question 17

Messaging and social apps make up the top 10 most popular smartphone apps.

Accepted Answer

According to various studies and app usage statistics, messaging and social apps consistently rank among the top 10 most popular smartphone apps.

Question 18

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Accepted Answer

This statement is false. Many corporations use messaging apps and other forms of social media for internal communication and collaboration, such as Slack and Microsoft Teams.

Question 19

Crowdsourcing can be considered a type of peer-production.

Accepted Answer

Crowdsourcing involves leveraging the collective intelligence and contributions of a large group of people, often through an online platform, to complete a task or solve a problem. This is similar to peer-production, which is a collaborative process where individuals work together to create a shared outcome. Both crowdsourcing and peer-production rely on the participation and input of individuals to achieve a common goal.

Question 20

Social media refers to content that is peer produced and shared online.

Accepted Answer

Social media is a platform where individuals can create and share content with their peers or other online users. This can include text posts, photos, videos, and other forms of digital media. The content is usually produced by users themselves, rather than by professional media organizations, and is disseminated through various social media networks and platforms.

Quiz 9: Social Media, Peer Production, and Web 2.0

Which of the following statements about Web 2.0 is true?

Which of the following statements is true about microblogging?

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Peer production refers to:

Building brands online can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Which of the following statements holds true for Wikis?

Marketers can leverage social media channels for: