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Computing
Study Set
Information Systems Study Set 1
Quiz 9: Social Media, Peer Production, and Web 2.0
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Question 1
Multiple Choice
Which of the following statements about Web 2.0 is true?
Question 2
Multiple Choice
Which of the following statements is true about microblogging?
Question 3
True/False
Blogs are used to collaborate on common tasks or to create a common knowledge base.
Question 4
Multiple Choice
Peer production refers to:
Question 5
True/False
Building brands online can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.
Question 6
True/False
Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.
Question 7
True/False
Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.
Question 8
Multiple Choice
Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?
Question 9
Multiple Choice
How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?
Question 10
True/False
Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.
Question 11
Multiple Choice
Which of the following statements holds true for Wikis?
Question 12
Multiple Choice
Marketers can leverage social media channels for:
Question 13
Essay
_____ refers to efforts that allow participants to share access to products and services rather than having ownership
Question 14
Multiple Choice
Which of the following statements holds true for electronic social networks?
Question 15
Multiple Choice
A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:
Question 16
Short Answer
_____ refers to content that is created, shared, and commented on by a broader community of users.
Question 17
True/False
Messaging and social apps make up the top 10 most popular smartphone apps.
Question 18
True/False
Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.