Image advertising is often effective because job applicants develop ideas about the general reputation of the firm and then this spills over to influence their expectations about the nature of specific jobs at the organization.

Question

Quizplus · Accepted Answer

Image advertising aims to create a positive perception of the organization as a whole, and this perception can influence job applicants' expectations about the specific jobs available at the organization.

Image Advertising Is Often Effective Because Job Applicants Develop Ideas