Which of the following characteristics is NOT considered a benefit of service guarantees to the service provider?
A)A service guarantee forces the customer to focus on the firm's definition of service quality.
B)A service guarantee sets standards for the employees and customers.
C)A service guarantee generates feedback.
D)A service guarantee provides opportunities to study service failures.
E)Service guarantees tend to prevent service switching behavior by customers.

Question

Quizplus · Accepted Answer

Service guarantees are designed to highlight the provider's commitment to quality and customer satisfaction, not to constrain the customer's perception of quality to the firm's definition. They are meant to assure customers of the service quality, encourage feedback, and reduce the likelihood of customers switching to competitors.

Which of the Following Characteristics Is NOT Considered a Benefit