The importance of a servicescape increases as it is used to
A) help customers to observe and learn about the service process.
B) expedite the process of service delivery by understanding the role of service workers and equipment in the service delivery process.
C) attract and appeal to a specific type of audience.
D) A servicescape becomes increasingly important for each of the listed reasons.
E) None of these increases the importance of a servicescape.
Correct Answer:
Verified
Q13: It is never a good idea for
Q14: Experimenting with the service setting allows managers
Q15: A servicescape has little impact on the
Q16: Which,if any,of the following terms represents locations
Q17: When the service setting is complex,well placed,and
Q19: When designing a service setting,it is not
Q20: Telespace is where services such as computer
Q21: COMPLETION QUESTIONS
Service Setting or Servicescape
Frontstage
Atmospherics
Backstage
E-servicescape
Avoidance
Approach
-The _ area
Q22: Service marketers who use e-servicescapes need not
Q23: You and a business partner wanted to
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