COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-___________________ can generate product appeal by linking a service to a popular event or social cause.
Correct Answer:
Verified
Q38: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q39: The Internet enables positive and negative publicity
Q40: Which promotional tool is used primarily to
Q41: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q42: Describe the guidelines for developing effective service
Q44: Describe the primary function(s)of promotion.
Q45: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q46: What is the relationship between integrated marketing
Q47: A local service provider is thinking about
Q48: How does each of the 7Ps help
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