Which promotional tool is used primarily to create excitement and generate business for a service organization in the short run?
A)Advertising
B)Personal selling
C)Public relations
D)Sales promotion
E)All of these tools are used primarily to create excitement and generate business for a service organization in the short run.

Question

Quizplus · Accepted Answer

Sales promotion tools such as discounts, coupons, contests, and giveaways are often used to create excitement and generate immediate business for service organizations. These tools offer incentives for customers to use the service in the short run, which can lead to increased sales and revenue. While advertising, personal selling, and public relations can also be effective in promoting a service organization, sales promotion is the most targeted towards generating short-term business.

Which Promotional Tool Is Used Primarily to Create Excitement and Generate