COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-The ______________ consists of personal selling,publicity/public relations,sales promotions,and advertising.
Correct Answer:
Verified
Q19: Service firms can address the variability of
Q20: Word-of-mouth communication is often perceived as not
Q21: It is not yet possible to utilize
Q22: The Internet enables service organizations to qualify
Q23: A free sample is an example of
A)an
Q25: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q26: Which of the following approaches is not
Q27: Which of the following is NOT an
Q28: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q29: The promotional element of the services marketing
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