A free sample is an example of
A)an advertisement.
B)publicity.
C)a sales promotion.
D)public relations.
E)integrated marketing communication.

Question

Quizplus · Accepted Answer

A free sample is a type of sales promotion, as it is aimed at encouraging consumers to try a product and potentially make a purchase. Advertising, publicity, and public relations are all forms of communication used in marketing, but they don't necessarily involve giving away free samples. Integrated marketing communication refers to the coordination and integration of various marketing communication tools and tactics. While a free sample could be a part of an integrated marketing communications strategy, it is not a type of communication tool in and of itself.

A Free Sample Is an Example of