The element of a CRM program in which a customer's lifetime value is calculated is referred to as:
A)Segmenting customers
B)Predicting customer behaviors
C)Customer value determination
D)Customer preference determination

Question

The element of a CRM program in which a customer's lifetime value is calculated is referred to as:
A)​Segmenting customers
B)​Predicting customer behaviors
C)​Customer value determination
D)​Customer preference determination

Quizplus · Accepted Answer

The process of calculating a customer's lifetime value is part of customer value determination, which is the answer choice described in option C. Segmenting customers and predicting customer behaviors can also be elements of a CRM program, but they do not specifically involve calculating lifetime value. Customer preference determination may be a part of a CRM program but it is not directly related to calculating lifetime value.

The Element of a CRM Program in Which a Customer's