All of the following are required elements for the development of an effective CRM initiative EXCEPT:
A)Segmenting customers
B)Customer value determination
C)Utilization of MRP
D)Personalizing customer communications

Question

All of the following are required elements for the development of an effective CRM initiative EXCEPT:​
A)​Segmenting customers
B)​Customer value determination
C)​Utilization of MRP
D)​Personalizing customer communications

Quizplus · Accepted Answer

Utilization of MRP (Material Requirements Planning) is not related to the development of an effective CRM initiative. The required elements for effective CRM include segmenting customers, determining customer value, personalizing customer communications, developing customer metrics, creating a customer-centric culture, and utilizing technology for customer interactions.

All of the Following Are Required Elements for the Development