Segmenting customers on the basis of things like products purchased,sales history,demographic information,and desired product features can dilute the results of a CRM program;segmenting customers should be avoided.

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Segmenting customers can actually enhance the results of a CRM program as it allows for personalized communication and targeted marketing efforts. It is important to segment customers based on relevant factors to ensure effective results.

Segmenting Customers on the Basis of Things Like Products Purchased,sales