While a well-planned and organized CRM plan can be extremely useful in developing effective and efficient marketing programs for retailers,they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.

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While it is true that manufacturing companies like GM may have fewer direct touches with the end customer, they can still benefit from a well-planned and organized CRM plan. For example, they can use CRM to manage their relationships with suppliers and intermediaries, track customer feedback and complaints, and improve their product design and development processes based on customer needs and preferences. Additionally, CRM can help manufacturers like GM to optimize their sales and distribution channels, better manage their inventory and supply chain, and gain insights into market trends and competitive dynamics.

While a Well-Planned and Organized CRM Plan Can Be Extremely