The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market.
A) Benefits or points of difference
B) Features and points of difference
C) Features and points of similarity
D) Benefits and similarities
E) Features and benefits

Question

Quizplus · Accepted Answer

The positioning statement should include the benefits or points of difference that set the business apart from its competitors and appeal to its target market. This information clarifies the value of the business and helps to position it effectively in the industry.

The Positioning Statement for a Business Includes Its Name/brand, Its