Which of the following is NOT a step in the buying process?
A) Demographic analysis
B) Evaluation of purchase
C) Awareness
D) Information search
E) Evaluation of alternatives

Question

Quizplus · Accepted Answer

Demographic analysis is not a step in the buying process. The other steps include becoming aware of a product, conducting an information search, evaluating alternatives, making a purchase, and evaluating the decision. Demographic analysis is a separate process used by marketers to understand the characteristics and behavior of a target audience.

Which of the Following Is NOT a Step in the Buying