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Which of the Following Statements Is False

Question 35

Multiple Choice

Which of the following statements is false?


A) The service recovery paradox is where a customer holds the responsible company in higher regard after the service recovery than if a service failure had not occurred in the first place.
B) A set formula that companies should follow for service recovery exists.
C) One service recovery guideline involves fair treatment for customers.
D) Service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations.

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