Branding alliances allow customers to purchase products from two or more name-brand retailers at one store location.Which of the following statements about branding alliances is false?
A)They offer potential customers convenience by satisfying multiple needs at one place
B)They boost brand awareness
C)They don't create any logistical challenges
D)They increase customer spending per transaction
E)All of the above are true

Question

Quizplus · Accepted Answer

Branding alliances can create logistical challenges, such as coordinating inventory, shipping, and marketing efforts between the partnering retailers.

Branding Alliances Allow Customers to Purchase Products from Two or More