The four basic components of the marketing mix include all of the following except:
A)price
B)production
C)product
D)place

Name: The four basic components of the marketing mix include all of the following except: A)price B)production C)product D)place
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four basic components of the marketing mix are price, product, place, and promotion. "Production" is not one of the components; rather, it is a business operation and process involved in creating the product.

The Four Basic Components of the Marketing Mix Include All