Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?
A) Sales force estimates
B) Jury of executive opinion
C) Use of a national economic forecast
D) Trend extension of past sales
E) Multiple-factor method

Question

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The Answer of Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?
A) Sales force estimates
B) Jury of executive opinion
C) Use of a national economic forecast
D) Trend extension of past sales
E) Multiple-factor method

Which of the Following Sales Forecasting Techniques Would Be Most